「SWITCH」。

Inside of a shop is crowded with young men and women. 

They also organize 2 events every year. Music event with resident Grammy awarded musician "ROCK ＆ ROOTS", and "BEERFEST ASIA" that offers over 350 global beer brands to be enjoyed with music. "BEERFEST ASIA" is a 4 days event and 30thousands visitors will gather along all over from Asia every year. Timbre group also manages music school "TIMBRE MUSIC ACADEMY" as well as musician management company "TIMBRE MUSIC".

Chia "We are Music Lifestyle Company. Our social mission is to develop Singaporean music. It used to be non-profit company however we struggle on financial issues so we have started live house restaurant to earn extra income to sustain. Music is still the first priority and F&B business follows afterwards."

"We created a one cycle of our crowds. Enjoy the live music with pizza and beer, and then have a big fun at our music festival. Once they feel like improving their music skills, they can go to school too. We set up every Friday for our students to perform their music as an academy night at our 1st branch."

"We are not only focusing on eat and drink. We provide total customer experience including music and atmosphere around. F&B industry is very competitive, however timbre offers unique "Timbre's only experience".

Live house requires minimum of 200 seats. They are opening another branch of 500 seats in mid-September. More people better the live house is. The crowd size helps to control the musician fees too.

"Enjoy live music by local artist while having dinner and you can send request and messages through SNS. There was a happy request when one of a guy customer sang at the stage and proposed to his girlfriend. The concept is totally different from other restaurants."

Beside main business of "timbre", there is "SWITCH" where bi-lingual of English and Chinese musician plays done by local Chinese Singaporean musician.　Although there is 250 seats, number of staffs are only 6 of them. It seems like it is hard to find staff at the restaurant but customers are all having their own sweet time.

"We relied the human resourcing problem to technology. Customer can reserve their seats online and you can make an order with iPad in the restaurant."

Orders are placed by iPad. 

Message sent out through SNS will be displayed in the monitors placed at every corner of the restaurant. Messages are like "Girlfriend needed!" and marriage proposal, and music requests. Musician will read them out at the stage and make the crowd united.　

Promotions are also from monitors. 

"This year will be all about Asia. Singapore music scene has many chances to go big. Japan has its own live house performed by Japanese musicians, Malaysia as well. I want to make a live house with all Asian talents come along.

imbre group offers un-compete-able concept by putting music and F&B together. By putting music as their clear priority, they have successfully covered Singapore F&B's weakness of human resourcing power.