AP company opens their pride brand "TSUKADA NOJO" on October 29 at The Atrium@Orchard. The company has just gone to public in this September at Tokyo Stock Exchange Mothers. Their concept is to connect directly between agricultural producers and consumers. They convey the producers' thoughts to consumers via their Izakayas. They purchase foods from various farms and also own poultry farms and ｆishing boats.  It brings cost down of foods dramatically. AP company operates 55 direct outlets and including franchise outlets, over 100 outlets in Japan.