April 4, 2013 12:17 PM
Double the capacity of "Kaki Koya(Oyster Hut)". Not fit in Shimbashi oyster boom.
[Japan]
By Masaaki Yasuda Reported on April 1, 2013
On April 2 Jackpot Planning opened "Kaki Koya(Oyster Hut) ANNEX JACKPOT" next to "Kaki Koya(Oyster Hut)" opened last November under the elevated JR railway. Jackpot Planning dared to open 2 oyster outlets next to each other. "Kaki Koya(Oyster Hut)" is strong and try to capture the customers left because of the full house.
"Kaki Koya(Oyster Hut) ANNEX JACKPOT"
1-6-1 Uchisaiwaicho Chiyoda-ku Tokyo Japan
Phone:03-6205-4335
Offer raw oysters with easy prices.
Jackpot Planning operates 2 brands of oyster restaurants. "Kaki Koya(Oyster Hut)" brand has 4 outlets in Tokyo which are located in Yutenji, Ebisu, Shimbashi and Koenji. The concept is in-store BBQ. You bake oysters and seafood by yourself to hearty and the average price is 3500 yen per customer. "JACKPOT" brand has 9 outlets in Tokyo and Yokohama which are located in Marunouchi, Yurakucho, Shimbashi, Shinagawa, Ebisu, Shibuya, Shinjuku, Shimokitazawa and Sakuragicho. The concept is Western-style oyster bar with 4000 yen per customer in average.
"Kaki Koya(Oyster Hut) ANNEX JACKPOT" is the mixture of the two brands. It also provides Naples pizza using the pizza oven. Half of the space is "JACKPOT" of western style. The rest is "Kaki Koya(Oyster Hut)" of in-store barbecue. In total the 2 outlets have 160 seats. The number is as many as that of the biggest oyster restaurants "Grand Central Oyster Bar" located Shinagawa and Marunouchi, operated by WDI In Shimbashi, oysters popularity has skyrocketed.
According to Mr. Minoru Yoshinaka, managing director of Jackpot Planning, "oyster is regarded as extraordinary food. Furthermore we offer cheap price. Those two points catch many customers." The average price per customer of "Grand Central Oyster Bar" is 6,000 yen and so Jackpot is surely cheaper than that. Customers are always in line when Jackpot offers the promotion of 2 hours' all-you-can-eat grilled oysters with 2,980 yen each person only at daytime on Saturdays, Sundays and holidays. Oysters are not for the limited fans but are for everyone.
Among all the food, oyster menus share only 30% approximately. It is also attractive point that it is not oyster specialty restaurant but assorts seafood and meat menu except oyster. You can feel free to take non-oyster people to Jackpot.
"Kaki Koya(Oyster Hut)" (left) and"Kaki Koya(Oyster Hut) ANNEX JACKPOT" under the elevated JR railway.
Outlook.
In front "JACK POT" style and at the back"Kaki Koya(Oyster Hut)" style.
Antipasto, Lobsters and Oysters on the counter.
There is also a grilled herb-chicken thigh.
Menu is very easy. Lamb, Pizza Margherita, Bouillabaisse and Pasta are assorted.
You can bring your favorite drinks as much as you like with the fixed charge of 600 yen each person.
